Target bets on the smart home with new futuristic 'Open House' lab

Your future smart home could be brought to you by... Target? Yes, Target.

The retailer opened the doors of an experimental space, called Open House, in San Francisco Thursday. The Open House is completely dedicated to showcasing and selling smart home devices. The store, which the company describes "part retail space, part lab," allows customers to interact with dozens of connected home products.

The 3,500-square-foot space, adjacent to one of the company's normal retail stores, looks more like a futuristic Apple Store than a Target. One side of the Open House has rows of products, mounted on custom-made interactive displays that activate when someone approaches Read more...