Logitech is rebranding its newest products as 'Logi'

Logitech is pulling a Diddy

Logitech announced Wednesday it is undergoing a major rebranding effort with a greater focus on design, with some of its latest products sold under a new moniker: Logi. The company is calling it the biggest transformation in its history.

The move comes as there is a big push for tech companies to be design-forward: it is no longer enough to simply put function over form. Logitech's design revolution will come in the form of bright colors and clean design, which it is previewing in its social media and in a promo video posted to its YouTube page. Read more...