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July 8, 2015 06:51 pm GMT

Facebook Wants Your Attention, So Its Charging Separately For Ad Clicks That Send You Away

facebook-adsLike mostonline advertisers, Facebook’s main way of charging ad clientsis per click (referred to as CPC in the ad industry). Until today, Facebook had charged the same CPC rate to clicks that linked to both external websites and apps as well as onsite actions such asLikes, Shares, and Comments. This will change today asthe company announced that they are updating the definition… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iZNGlgT1DFg/

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