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July 6, 2015 12:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/n5qrx3VkMLk/researchers-study-harbingers-of-failure-consumers-who-habitually-pick-losers
Researchers Study "Harbingers of Failure," Consumers Who Habitually Pick Losers
AmiMoJo writes: Is your favorite TV show always getting cancelled? Did you love Crystal Pepsi? Were you an early adopter of the Zune? If you answered yes to these questions, researchers say you might be a "Harbinger of Failure." In a study published in the Journal of Marketing Research, researchers identified a group of consumers whose preferences can predict products that will fail. “Certain customers systematically purchase new products that prove unsuccessful,” wrote the study authors. “Their early adoption of a new product is a strong signal that a product will fail.”Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/n5qrx3VkMLk/researchers-study-harbingers-of-failure-consumers-who-habitually-pick-losers
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