Beyond the action cam: GoPro CEO says VR and drones are the future

When you think of GoPro, you think of one thing: Tiny, waterproof cameras that can be mounted almost anywhere. You think of skiers, skateboarders and adrenaline junkies leaping out of air balloons in wingsuits to capture the most extreme video you've ever seen.

It can't be helped. GoPro is synonymous with action cameras, much as iPads are synonymous with tablets and Google is with search. But the company wants to be known for more than just its Hero-branded action cam

As its brand has grown tremendously in the last few years, GoPro is transforming from a camera company to a lifestyle company. Read more...