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July 4, 2015 01:00 am GMT
The recent flurry of ad-tech acquisition deals clearly demonstrates that the industry is shifting its focus to developing solutions that support premium inventory. While all the attention has traditionally been around solving for RTB and the programmatic trading of low-value, non-guaranteed inventory, things are changing. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DT6iP_dHtpg/
From Remnant To Riches: What The Quest For Premium Inventory Means For The Industry
The recent flurry of ad-tech acquisition deals clearly demonstrates that the industry is shifting its focus to developing solutions that support premium inventory. While all the attention has traditionally been around solving for RTB and the programmatic trading of low-value, non-guaranteed inventory, things are changing. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/DT6iP_dHtpg/
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