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July 2, 2015 09:30 pm GMT
Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO John Sculley together. Zeta Interactivefocuses on using data-mining and analytics to basically track where a customer came from. The example the pair used was tracking a car test drive from… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Np8Cll9y3Pw/
John Sculley And David Steinberg Explain How Zeta Interactive Works with Big Brands to Track Engagement
Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO John Sculley together. Zeta Interactivefocuses on using data-mining and analytics to basically track where a customer came from. The example the pair used was tracking a car test drive from… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/Np8Cll9y3Pw/
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