Facebook says your rainbow profile pictures won't be used to sell ads

Your Facebook News Feed was likely flooded in color over the weekend, thanks to the site's rainbow filter tool

More than 26 million Facebook members — including celebrities like Leonardo DiCaprio, Anne Hathaway and Arnold Schwarzenegger — rainbow-ified their profile pictures in support of LGBT rights, following the U.S. Supreme Court ruling that legalized gay marriage nationwide. Those pictures received more than half a billion likes and comments, the company told Mashable

Reports called out Facebook for possibly implementing the tool as one of its research experiments to learn more about its users and ultimately serve its advertising platform. Read more...