Tim Cook reveals why Apple is obsessed with gold

Apple's recent obsession with gold-colored versions of its products is indeed a response to preferences in China.

Apple CEO Tim Cook told Bloomberg Businessweek that the company takes Chinese tastes into consideration when releasing new iPhones, iPads and MacBook.

Of course, Apple has to consider Asian color palette preferences. In April, greater China — which includes China, Taiwan and Hong Kong — surpassed Europe to become Apple's second-largest market after the U.S.

In October, Cook said the company planned to more than double the number of Apple stores in greater China from 15 to 40 within the next two years. Read more...