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June 21, 2015 08:00 am
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/SVj_fv7iEVg/amazon-overhauling-customer-reviews
Amazon Overhauling Customer Reviews
An anonymous reader writes: Amazon says it's making some big changes to its product review system, one of the most heavily used on the internet and a vital part of Amazon's business. A machine-learning platform will endeavor to select helpful reviews with an emphasis on more recent ones. The average score will change as well: new reviews will be weighted higher than old reviews. Reviews from verified purchasers will have more influence as well, and also reviews voted up by other customers. "For example, sometimes a company will make small tweaks to a product or address some customer complaints, though this product isn't officially updated or renamed. With the new system, [Amazon] said, these small modifications should become more noticeable when shoppers are buying products." Because the review system is so important to customers, Amazon will be rolling out changes slowly, and watching for anything that breaks or gets skewed in unexpected ways.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/SVj_fv7iEVg/amazon-overhauling-customer-reviews
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