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June 19, 2015 12:48 am -04
Roku and advertising firm Innovid have joined forces to make advertisements on the company's streaming set-top boxes both more accurate and more entertaining. The new ad format will reportedly allow viewers to do things like play games (using the Rok...
Original Link: http://www.engadget.com/2015/06/19/targeted-interactive-ads-are-coming-to-the-roku-platform/?ncid=rss_truncated
Targeted, interactive ads are coming to the Roku platform
Roku and advertising firm Innovid have joined forces to make advertisements on the company's streaming set-top boxes both more accurate and more entertaining. The new ad format will reportedly allow viewers to do things like play games (using the Rok...Original Link: http://www.engadget.com/2015/06/19/targeted-interactive-ads-are-coming-to-the-roku-platform/?ncid=rss_truncated
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Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget