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June 6, 2015 11:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Gg93qY_v1Qk/
Ad Tech Is About To Get Boring, And Thats Good For Marketers
Forget about HuffPo or what’s left of the surprisingly profitable subscription dial-up unit: One of the primary reasons Verizon bought AOL was for its ad tech business. The deal is a validation of programmatic advertising, but it also signals the end of programmatic’s startup era. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/Gg93qY_v1Qk/
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