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June 2, 2015 05:00 pm GMT

Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API

Instagram ad imageInstagram continues to expand its ad program, today announcing three broad changes — new ad formats, new ad targeting and new ad-buying tools. For Instagram users, the most obvious change will be the new formats. They’re called “action-oriented” formats, and they’ll appear as buttons below an image. As you can see in the mock-ups above, they’ll giveyou… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_lteRzAd7qI/

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