Google partners with Levi's to create interactive clothing

SAN FRANCISCO — Google's Advanced Technology And Projects (ATAP) division announced it is partnering with Levi's to create "interactive textiles" — wearable technology built into regular clothing.

Called Project Jacquard, the effort focuses on making the idea of electronic clothing practical

According the ATAP, Jacquard, rethinks — but doesn’t significantly change — how clothing is made to weave circuitry into fabrics themselves, while still allowing for normal tailoring, care and customer choice.

Google's Ivan Poupyrev described the process of weaving wires into normal fabric, which involved inventing new kinds of conductive yarn, in multiple colors. To see if its interactive fabric would be practical in the real world, Google gave it to Saville Row to create a jacket, which was worn at the session. Read more...