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May 27, 2015 08:54 am GMT
Many brands now rely on location-based marketing, which sends consumers ads based on which stores or venues are nearby. Founded by former Googlers, Ubimo incorporates additional data points, including weather and local events, to make ads more relevant and result in higher conversion rates. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OyuK-Tb8dKU/
Location-Based Marketing Startup Ubimo Gets $7.5M To Create Ad Campaigns Using Real-Time Data
Many brands now rely on location-based marketing, which sends consumers ads based on which stores or venues are nearby. Founded by former Googlers, Ubimo incorporates additional data points, including weather and local events, to make ads more relevant and result in higher conversion rates. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/OyuK-Tb8dKU/
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