Google SVP confirms integrated 'Buy' button is 'imminent'

RANCHOS PALOS VERDES, CALIFORNIA — Google is thisclose to removing one step out of your online buying process and, quite possibly, taking a chunk out of Amazon's online shopping business.

Google SVP and Chief Business Officer Omid Kordestani revealed on Wednesday at Re/Code's Code Conference that Google is planning to introduce an integrated "Buy" button on mobile search results, and that its arrival is imminent. The news comes a week after a report in the Wall Street Journal said the search giant wanted to add the button to the "Shop on Google" box that already appears alongside paid search results. Read more...