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May 22, 2015 08:49 pm GMT

Don't get too excited if you come across Zedd's profile on Tinder

Zedd-lede-photo

Tinder users who stumble upon a potential match resembling Zedd should know there's a reason for that — and it's not because he's looking for love.

The popular dating app is getting into music sales

See also: How some ladies are using Tinder to get free pizza

Tinder signed a deal with the electronic music artist, who is currently hanging on at No. 72 on Billboard's Top 100 with "I Want You To Know." If you're lucky across to come across Zedd's (fake) profile, you'll see the following:

Zedd-1

Image: Tinder

If you swipe right, you'll receive a scripted message in the app — "We're a match!" — prompting you to download Zedd's new True Colors album for $3.99, which is about $4 cheaper than its price on iTunes or Google Play Read more...

More about Dating App, Advertising, Marketing, Music, and Tech

Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/LXP8bPVVjgo/

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