YouTube beefs up video ads with side-by-side product listings

If you've ever watched a retail ad and wished there was an easier way to go about finding those featured products, YouTube — like it or not — has you covered.

The popular video service on Thursday announced TrueView video ads, a desktop and mobile feature rolling out over the next few months. It essentially lists several of the products featured in a video ad alongside the ad itself

Watch a short video ad from online furniture site Wayfair on desktop, for example, and a slim vertical pane pops up after five seconds on the right-hand side, showing items from the ad such as a couch or rug with their prices. On mobile, if users hold their phones vertically, the products are listed below the ad. Read more...