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May 19, 2015 02:39 pm GMT
Ad measurement startup iSpot.tv announced this morning that it has raised $21.9 million in Series B funding.The company says it knows exactly where and when national TV ads are running, and can therefore determine when those ads drive consumers to respond via Facebook, Twitter, YouTube and search. It has also created a library of more than 100,000 ads. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KXrhq-rpWWg/
iSpot.tv Raises $21.9M To Track The Online Impact Of TV Advertising
Ad measurement startup iSpot.tv announced this morning that it has raised $21.9 million in Series B funding.The company says it knows exactly where and when national TV ads are running, and can therefore determine when those ads drive consumers to respond via Facebook, Twitter, YouTube and search. It has also created a library of more than 100,000 ads. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/KXrhq-rpWWg/
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