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May 14, 2015 01:00 pm GMT
VCs and public market investors cringe when they hear the words ad tech. It’s no wonder why. The segment has been soured by an over-saturation of ad networks and poor performing IPOs. Rocket Fuel’s stock is down more than 80 percent since its IPO in September 2013, while Millennial Media is down 94 percent since it went public a year earlier. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/y3qtile_pS4/
Ad Tech Is Dead, Long Live Marketing Tech
VCs and public market investors cringe when they hear the words ad tech. It’s no wonder why. The segment has been soured by an over-saturation of ad networks and poor performing IPOs. Rocket Fuel’s stock is down more than 80 percent since its IPO in September 2013, while Millennial Media is down 94 percent since it went public a year earlier. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/y3qtile_pS4/
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