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May 6, 2015 04:00 am GMT

IBM Announces Marketing Partnership With Facebook

IBM MarketingIBM and Facebook are teaming up to offer marketers new integrations between the two platforms.IBM said customers will now be able to buy Facebook ads with combined data from Facebook and IBM’s Marketing Cloud (the latter includes things like like weather, location and previous purchase history). It also said those customers can take campaigns that work on Facebook and replicate them… Read More

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