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May 6, 2015 04:00 pm GMT
ChartBeat today said it raised $15.5 million in its latest round of funding — and that money is going toward helping publishers improvetheir advertising businesses. Recently the Interactive Advertising Bureaucalled for ads to be considered “viewable” if 50% of the ad is shown for at least onesecond — a new standard that has caused many sites to lose inventory,… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ATRFOxVlffM/
Chartbeat Raises $15.5 Million To Save Publishers From The Viewpocalypse
ChartBeat today said it raised $15.5 million in its latest round of funding — and that money is going toward helping publishers improvetheir advertising businesses. Recently the Interactive Advertising Bureaucalled for ads to be considered “viewable” if 50% of the ad is shown for at least onesecond — a new standard that has caused many sites to lose inventory,… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/ATRFOxVlffM/
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