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April 30, 2015 04:46 pm GMT

Nielsen Will Begin Measuring Video Ads On Roku

Roku 3 Voice SearchIn further proof of the rise of streaming video services and the cord-cutting trend in general, TV measurement firm Nielsen today said it would beginto track viewing data and audience demographics across Roku’s 10 million+ devices, including its media players and Roku TVs.The move is being heralded as an industry-first by the two firms, as it will allow advertisers to measure… Read More

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