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April 28, 2015 07:46 pm GMT
To boost its commerce ads and sell more of them, Twitter announced some big movesas part of today’s earnings. It’s acquired commerce ads tech firm TellApart, which was formerly a big Facebook ad partner. Twitter will also now allow its ads to be bought through DoubleClick’s bid manager to help advertisers centralize their buying. Interestingly, Twitter CEO Dick Costolo was… 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iHAIt2RWs4g/
Twitter Improves Ads By Acquiring TellApart, Selling Them Through Googles DoubleClick
To boost its commerce ads and sell more of them, Twitter announced some big movesas part of today’s earnings. It’s acquired commerce ads tech firm TellApart, which was formerly a big Facebook ad partner. Twitter will also now allow its ads to be bought through DoubleClick’s bid manager to help advertisers centralize their buying. Interestingly, Twitter CEO Dick Costolo was… Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iHAIt2RWs4g/
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