Apple is rejecting Watch apps that only tell the time

If you were wondering just how creative you'll be able to get with your Apple Watch timekeeper, we have some bad news. Apple is rejecting apps that just tell time, effectively eliminating all custom watch faces on the device.

The new rule is part of Apple's updated App Store Review Guidelines. Guideline 10.7 states clearly: "Watch Apps whose primary function is telling time will be rejected."

App developers have long wondered whether Apple would allow custom watch faces on the app store, a potential gold mine for devs and interface designers Read more...