Apple launches 3 new ads to make sure you know about the Apple Watch

In case you've been living under a rock, the Apple Watch is available on Friday. But just to cover its bases, the company has launched three new ads that showcase three different aspects of the wearable

The first ad, titled "Rise," shows how the watch enhances the various ways you spend time — from waking up to dance class

The second one, "Up," is a bit more specific. It focuses on movement, including early morning runs and gym sessions but also simpler movements such as climbing up a flight of stairs

The third ad, called "Us," shows how the Apple Watch can help you connect, from sending your heartbeats to a loved one to paying for flowers with a motion of the wrist Read more...