Why Box is going after startups

If Box CEO Aaron Levie made one thing clear during the company's second annual developer conference Wednesday it's that startup developers should be paying very close attention to the cloud-based company.

To sweeten the pitch, the company not only unveiled a suite of new developer tools — including a "Developer Edition" of the platform — but announced new partnerships with two venture capital firms, who have pledged $40 million in funding to startups with Box-enabled services.

While startups may seem like an unlikely match for the company, which is still trying to prove it can meet investors' expectations, Box is hoping that powering a new generation of business software startups will strengthen the relationships it already has with its Fortune 500 and other larger business customers Read more...