Global consumers say brands must be environmentally responsible

On Earth Day — annual celebration of our planet and much-needed reminder why we must protect it — we often focus on what individuals and international governments can do to make a difference. But what about brands?

It's widely known that millennials, an increasingly important consumer base, would pay more for products that have a direct social impact. And in the U.S., 90% of consumers are more likely to trust brands that back good causes.

Now, according to a recent survey, most consumers around the world not only want brands to be environmentally responsible, they expect it