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Gannett's new TEGNA joins a long list of ridiculous corporate names
Gannett, the publisher of USA Today, will spin off its digital media businesses into a new company called TEGNA, the unlikely name of which was created by rearranging some of the letters in "Gannett."
Gannett CEO Garcia Mortore said in a statement that the name is a "nod to the more than 100 year-old history of Gannett." TEGNA will oversee 46 TV stations and websites including Cars.com and CareerBuilder.com, which had been the most profitable pieces of the parent company.
The invented name, only a few hours old, quickly came in for its share of ridicule from wags on Twitter:
More about BusinessGannett will become Tegna, in a rebranding that appears to have involved Scrabble tiles and a Yahtzee cup https://t.co/YAAzT0ElSp
— John Schwartz (@jswatz) April 21, 2015 Read more...
Original Link: http://feeds.mashable.com/~r/Mashable/~3/_VImTz0VtHI/
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