20 years of Match.com: How its message evolved as we did too

As Match.com celebrates its 20th anniversary on Tuesday, with more than 125 million people joining the site over the years, one thing is clear: Online dating no longer has a stigma.

But for old times' sake, let's recall a quote from a Match.com executive in a 2007 press release about its then-new advertising campaign, which suggests "It Starts With a Look":

"Online dating has evolved to become a very natural way to meet potential mates — everyone knows someone who met on Match.com," the executive said

The tip-toeing nature of this comment may seem hard to believe today, given how common it is to meet a significant other on the Internet, but Match first had to convince us that it wasn't as terrifying as it seemed Read more...