Starbucks' College Plan: Not as Good as We Thought, But Still Pretty Good

Starbucks is known as something of an aberration in the service industry, providing benefits like health care and stock options to even its part-time employees.

So when a New York Times report that the company was also going to begin covering its baristas' tuition for online classes at Arizona State University broke, it was believable. A variety of media outlets, including Mashable, picked up the story.

Starbucks PR must have treated themselves to extra whipped cream on their Frappuccinos as the positive headlines flowedMashable's headline declared "Starbucks Plans to Send Its Employees to College for Free." Opinion columns also flowed with USA Today running "Starbucks' tuition plan shows a better option." Read more...