Snapchat Lures Brands With New Customized Photo Filters

Snapchat has discovered a new way to entice brands to its service — customizable photo filters

The ephemeral messaging app is testing a new feature that allows brands to add their logo to images or videos they send out to followers

Mashable first noticed the new watermark on a couple of photos shared by Snapchat COO Emily White. The pictures include Vice's logo in the upper lefthand corner of the app

A Snapchat spokesperson declined to comment on the new photo filters, but it seems plausible that Snapchat may use the customizable logos to attract more brands to the serviceBrands are already sending out snaps to users, but the ability to add a logo to content would add both legitimacy and extra advertising for brand marketers Read more...