8 Lesser-Known Strategies to Get More Out of LinkedIn

LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value. Chances are, you are probably not using it to its fullest potential in areas like content marketing and event preparation — yet, anyway.

To find out more, I asked eight entrepreneurs from Young Entrepreneur Council (YEC) to share some lesser-known LinkedIn tips. Here's what they had to say:

1. Get involved in niche groups

There are specific groups available for many micro-niches on LinkedIn. Becoming active and engaged in these communities is a great way to be seen as an expert and helpful resource. This leads to opportunities for lead generation, networking, partnerships and much more. The key is to give freely in those groups and not expect anything in return. Don't be the person trying to "sell" yourself in the groups. Give value first, receive later.
— Patrick Conley, Automation Heroes Read more...