Twitter to Acquire Live Video Platform SnappyTV

Twitter has agreed to acquire SnappyTV, a live video platform, to boost its Twitter Amplify program, the company announced early Thursday. Terms of the deal were not immediately disclosed.

SnappyTV, founded in 2010, is a cloud-based platform that allows users to edit and share clips from TV broadcasts quickly. The platform is used by many brands and some of Twitter's media partners to share video clips in real-time and through Amplify, a program that let partners promote television clips on Twitter.

"As we continue to invest in video, it’s important for us to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos," Twitter said in a blog post announcing the deal. "To that end, we’ve agreed to acquire SnappyTV." Read more...