The New Ronald McDonald Hits the Slopes in Malaysia

Back in April, Ronald McDonald got a new look and got reintroduced in social media.

Now, he's hitting the slopes, in Malaysia. This video shows the McDonald's clown mascot helping set up an indoor ski slope in Kuala Lumpur on a 95-degree day. Environmentalists won't be amused, but kids were, apparently

This video, a collaboration between TwentyFirst and PR agency Olson Engage, is the first appearance of the new Ronald in action. Ronald, who had been linked mostly with charity and family-focused initiatives, is now up for more social media-ready outings Read more...