Netflix vs. Cable: How Viewers Watch TV in the Summer

Summertime TV is here and we have one question: Will you be reaching for your remote, or your laptop?

In the summer, audiences consume shows in different ways. The hot few months affect how, when and what we watch on many levels, especially when it comes to Netflix versus cable TV.

Yes, while Netflix is continuing to throw cable television into a panic, there are still areas where the traditional tube rules. From a numbers perspective, it has a tight grip on U.S. viewers

About 99% of U.S. households (the total of which are in the 115 million range) have a TV, and 56% have cable. Compare that to Netflix, which has more than 48 million members worldwide. That means its entire global viewership is still not even half the U.S. However, that's not bad for a company founded in 1997, tackling a nearly 64-year-old industry. Read more...