Hands On: Amazon's Fire Phone Is More Than Meets the Eye

Amazon unveiled its first smartphone on Wednesday at an event in Seattle near its headquarters, four years after the company started working on the project.

On the surface — and even under the hood — the 4.7-inch Fire phone looks like any other Android phone on the market, but Amazon CEO Jeff Bezos and team have baked both big and small touches into the Fire phone to make it stand out in such a crowded market.

The Fire phone boasts a 2.2GHz quad-core Snapdragon 800 processor, an Adreno 330 graphics processor, 2GB of RAM and runs on Amazon's custom version of Android, called Fire OSWhile none of the specs are true differentiators, Amazon is taking some risks to get noticed. Read more...