Brands GIF All Over Themselves on Twitter

Twitter finally added support for GIFs on Wednesday.

Well, to be more accurate, Twitter supports GIFs that are converted into MP4 files

Whatever the case, you can see looping videos on Twitter now! But only if you post them from Twitter.com first. And they don't actually start playing automatically.

Ok, so GIFs on Twitter aren't really that great yet. But boy! Brands sure do seem excited about it

Many of the usual suspects were quick to show they're hip to the GIF. Denny's, the brand with a Ph.D. in trolling Twitter, got predictably weird. Chronic over-compensator Red Bull tried to give viewers vertigo with its GIF. Even Oreo descended from its perch in the Twitter hall of fame to break out a conservative GIF. Read more...