This App Lets You Say 'Yo' to Your Contacts. That's It. (Wait, Is It?)

Moshe Hogeg had a problem: He was tired of sending countless text messages to his assistant, asking her to come into the room. So Hogeg, CEO of the photo and video sharing service Mobli, asked Or Arbel, a former iOS designer at the company, to create a solution.

What Hogeg wanted, as Arbel recalls, was an app that had "one big button and when I tap it, it sends her a notification and she knows that I need her." Arbel's response was less than enthusiastic at first: "I told him it will take me two hours to do it, but I’m not going to do it, because it's a silly idea."

Arbel was wrong about two things: He did end up doing it. And it took him eight hours to build the initial version, not two. Read more...