Durex Lampoons Melodramatic Soccer Players in 'Don't Fake It' Campaign

Though there doesn't appear to be an obvious link between condoms and the World Cup, Durex has found a way in.

The condom maker has released a video featuring amateur soccer players melodramatically faking injuries. The over-the-top histrionics, which are not far off from what we've seen in Brazil so far this year, tie in with the hashtag #DontFakeIt

That message — a way for the brand to talk about something besides safe sex — is one that Durex has been employing in the past. The message is also apparently for men who make excuses to watch soccer rather than get busy with their significant other: A recent survey commissioned by the brand found 40% of men would turn down sex to watch soccer. (No word on who these men were — the poll appeared in Canadian media.) More than a quarter of men said they've thought about soccer when they were intimate with their partner and 42% admit that they've rushed through sex to get back to watching a game. Read more...