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June 17, 2014 03:18 pm -04

Tumblr Native Ads to Start Appearing Across Yahoo

Tumblr

In a move that capitalizes on Yahoo CEO Marissa Mayer's largest acquisition, Tumblr native ads will begin to appear across Yahoo properties, the company announced Tuesday.

The ads, called "sponsored posts," will seek to capitalize on the strengths of each platform — Yahoo's massive traffic and data and the engagement levels of Tumblr's platform.

See also: The Complete Guide to Tumblr Subcultures

Yahoo will offer the ads to marketers through its Gemini platform, which launched in February.

"Through Yahoo Gemini, now the same posts — articles, images or videos — can be promoted through native ads across Yahoo’s content streams, article pages, image galleries and digital magazines, on desktop, mobile and tablets," Yahoo stated in a release. "Yahoo’s data makes it easy for brands to reach the right audiences at scale with seamless, impactful native ads that drive engagement." Read more...

More about Yahoo, Tumblr, Marissa Mayer, Business, and Advertising

Original Link: http://feeds.mashable.com/~r/Mashable/~3/oJPG0gahpNg/

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