Fiat's Latest TV Ad Is Composed Entirely of GIFs

Is this the future of advertising?

Fiat's latest TV ad, released last week, is composed completely of GIFs from its Tumblr. The CMO Olivier Francois told Creativity Online that he likes the raw look of the GIFs. "It's an experiment," Mr. Francois said. "If it works — and so far so good. If it doesn't work, no big deal. We didn't invest so much money."

The images include a guy wearing a horsehead mask, a shot of a woman's skirt being blown by a passing Fiat to reveal her underwear and, of course, a cat

Fiat's not the first advertiser to release a TV ad comprised of GIFs. Last year, Fox Searchlight used a similar approach for its thriller Stoker Read more...