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June 17, 2014 06:00 am GMT

Delta's Pro-USA World Cup Tweet About Ghana Called 'Racist'

Giraffe.jpg

Delta Airlines' pro-Team USA tweet celebrating the team's 2-1 World Cup victory over Ghana was a misfire, as some critics accused the brand of insensitivity and even racism.

The brand's tweet attempted to use imagery to distinguish the two countries. The United States' was the Statue of Liberty. Ghana's was a giraffe:

Screen Shot 2014-06-16 at 9.15.34 PM

Image: Delta

See also: The Most Memorable Brand Wins and Fails of 2013

Multiple sources, including this travel site, as well as maps from the World Wildlife Fund and a research paper in BMC Biology say giraffes do not live in Ghana, and critics blamed Delta for reducing the country to a stereotype. (However, it is worth noting that this YouTube clip is called "Ghana giraffes," although there is no description about the video.)
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