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June 16, 2014 07:30 pm GMT

Move Over, Siri; Domino's 'Dom' Really Delivers

Dominos1.jpg1

Domino's added a virtual assistant feature that brings Siri-like functionality to its iOS and Android apps Monday.

The feature, nicknamed "Dom," allows users to browse the menu and add items to their cart by speaking to the app.

See also: 10 Apps to Help You Find Lunch Fast

Domino's partnered with Nuance, the company behind the Nina virtual assistant platform, to bring voice-enabled ordering to the Domino's app.

Nuance tried to make the voice sound natural and humanlike, customizing the technology for Domino's. The company aimed to make the experience resemble interactions with a live person in the store or on the phone, said Robert Weideman, executive vice president of Nuance's enterprise division. Read more...

More about Marketing, Siri, Domino S, Pizza, and Business

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