DreamWorksTV Hits YouTube With Shrek the Ogre 'Vlogger'

DreamWorks Animation has launched its YouTube arm, DreamWorksTV, with a slew of "vloggers" that you've come to know on the big screen (including Shrek, Puss in Boots and Kung Fu Panda) — and quite a few original newcomers, too.

As of Monday morning, DWA is officially cashing in on the No. 1 reason it bought Awesomeness TV for $33 million plus incentives last year: so it could leverage its popular animated characters online and help launch a bunch of new ones.

DreamWorksTV "combines DreamWorks Animation’s expertise as a global family entertainment brand with the digital savvy of AwesomenessTV," the company said in a statement. DWA also shared several video clips exclusively with Mashable that will appear on DreamWorksTV for its Monday launch and in the coming days, including Shrek dispensing dubious oral hygiene advice (above) and original animated series Gorillaville (below). Read more...