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June 16, 2014 11:54 am PDT

Coolness is "subjective and dynamic", studyfinds

"Little is known about what leads consumers to perceive brands as cool." [The Awl]

Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/e83U4FANe8Y/coolness-is-subjective-and-d.html

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