There Really Is a Reason This Brand Sent Its Skincare Product Into Space

Hey, look guys -– a tricked-out mini-spaceship sailing 23 miles above earth! Also, go wash your greasy faces.

Personal care company Kiehl’s has made the connection between outer space and men’s skin care in a social media-based contest and a cheeky science-fair-on-steroids video that debuted this week.

So…what is the connection? There truly is one, promises Kiehl’s and its advertising agency, so try to keep up, OK?

One of the main ingredients in Kiehl’s Oil Eliminator, a new product in the heritage brand’s male-targeted line, is aerolite, one of the lightest man-made materials on the planet, also known for its porousness. NASA has used a formulation of aerolite in its space missions, including on the Mars Exploration Rover, for collecting space dust and insulating spacecrafts. Read more...