Weather-Targeted Ads in Twitter's Forecast

When temperatures rise this summer, expect to see more promoted posts on Twitter for iced tea recipes and other ways to beat the heat.

The owner of the Weather Channel announced an advertising effort on Twitter on Wednesday that will allow marketers to target products to real-time local weather conditions. A Twitter user in an area with especially cold weather might see a promoted message for chili, while a user in Seattle could see messages promoting movies or other indoor activities.

Advertisers will be able to send promoted tweets based on factors including temperature, humidity, wind, rain and dew point that are targeted to Twitter subscribers based on information including location, interests, keywords and devices, the Weather Company said. Read more...