The Evolution of the Adidas World Cup Soccer Ball

As soccer fans around the globe gear up to take in the World Cup on Thursday, a number of companies are using the event to push their tech-focused efforts into the spotlight

But long before the Twitter World Cup hashtag campaigns and Google Maps' virtual tours of the playing fields, for years Adidas, one of the oldest sports wear brands around, has been quietly advancing the technology behind one of the most important components of the event: the ball

"We've been at the forefront of every major soccer innovation for nearly 90 years and the World Cup has featured Adidas for more than half a century," said Ernesto Bruce, director of soccer for Adidas, in a statement Read more...