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June 12, 2014 04:38 pm GMT

For The World Cup, McDonalds Turns #FryFutbol Into Twitters First Globally Promoted Trend

#Futbol US exampleIf you’ve logged onto Twitter this morning, you may have noticed that the top trend is promotion called #FryFutbol. Nothing unusual, right? It’s the first day of the World Cup, so it makes sense that a brand (in this case McDonald’s) would advertise to piggyback on an enormously popular sports event. Here’s what is a little unusual: The Promoted Trend is apparently… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BE_xJ4Fqm40/

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